Step 1 – Define Your Prospects Better
The first challenge you face when marketing more complex solutions is to define exactly who is the prospect. If your solution doesn’t fall neatly within
The first challenge you face when marketing more complex solutions is to define exactly who is the prospect. If your solution doesn’t fall neatly within
According to Jeff Ernst of Forrester Research, addressing “the B2B buying process isn’t about selling a product or service – it’s about demonstrating your ability
Recently Twitter announced a new partnership with Nielsen and unveiled a new feature called Twitter Surveys1. Twitter Surveys will essentially allow Twitter clients to create
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
Nowadays, you must deliver the right message at just the right time, in order to get a prospect’s attention. If you deliver a solution message
I have a confession to make. When I was in high school I was a total nerd, devoid of social skills. It was just my