Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Top 10 Mistakes That Doom Lead Generation Efforts
Your digital assets aren’t generating worthwhile inquiries and purchased lists aren’t proving their value. What’s going on? Let’s review some common problems. I’ve fashioned this
Will digital content lose the human touch?
Will digital content lose the human touch? The forces of automation and the non-stop demand for more and more content may be leading us in
Is Video Content Topping B2B Marketing Priorities?
Is Video Content Topping B2B Marketing Priorities? Some say video content is by far the most effective way to connect with B2B buyers at all
Creating Trust-Building Content, Part 2
Research from Forrester last year reveals that B2B buyers are frustrated by what they perceive from vendors as an utter lack of understanding regarding their
The B2B Content Challenge: Is your message getting lost in the noise?
“A wealth of information creates a poverty of attention.” Herbert Simon, Social Scientist No matter which trends or statistics you read regarding content marketing, the
Positioning B2B Content to Appeal to Different Generations: Part 2: Gen X, Boomers, and Traditionalists
Part 2: Gen X, Boomers, and Traditionalists Generation gap: n. a lack of communication between one generation and another. . .brought about by differences in tastes,
Positioning B2B Content to Appeal to Different Generations
Part 1: The Millennials generation gap: n. a lack of communication between one generation and another. . . brought about by differences of tastes, values,
11 Tips to Improve Your B2B Content Marketing
No two ways about it, content marketing is hard. It’s a long, on-going effort to build a cohesive body of work that is compelling, engaging,
5 Ways: Optimize the Content Creation Process
Crafting great content – and ensuring its continued relevance – requires an adaptive process. Here are five steps to optimize the effectiveness and efficiency of
4 Content Challenges for B2B Digital Marketing and How to Best Them
With unprecedented expediency, the internet has enhanced our ability to communicate, while altering how we find and consume that information. This ease of communication has
This Year’s Top 6 B2B Marketing Predictions– Are You on Track?
Now that everyone in the blogosphere has had a chance to chime in on what the biggest B2B marketing trends and recommendations are for 2014,
Using Customer Insight to Drive C-Suite Leads
Customer insights are vital for creating differentiated and focused messaging that resonates uniquely with your target audience in today’s crowded marketing channels. All too often,
B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations
A recent McKinsey article* discusses new research indicating that a significant disconnects exists between brand messaging and what customers value most. Global B2B enterprise
B2B Marketing Content: Creating Thought Leadership
The faster the rate of change, the more buyers will continue to value thought leadership as a means to understand the possibilities that technology might