How to Make Your Campaign Message More Personalized

As buyers increasingly engage in self-guided online buyer’s journeys, marketers must find ways to engage with prospects via websites, blog posts and other social media.  Adding to the complexity of the challenge is the need to break through the barrage…
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How To Make Your Event Stand Out With Target Accounts

A recent study found that events are the most effective marketing method for generating demand with target accounts1. But if you ever have to deal with the challenges of putting together a successful event, you’ll know that the biggest problem…
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How to Reach Decision Makers

Marketing is often given mixed messages about what’s expected.  Demand generation – creating a flow of leads – is not the same as the goal of reaching decision-makers, but it is often spoken synonymously.    When you’re tasked with reaching…
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Ensure campaign success with prospect surveys

Prospect surveys may be easier to do than you think, and leveraging the results in a timely fashion can have a major impact on campaign success.   In a recent blog post – “Proof That It Never Hurts To Ask”1,…
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