Creating Key Account Thought Leadership
According to Jeff Ernst of Forrester Research, addressing “the B2B buying process isn’t about selling a product or service – it’s about demonstrating your ability
According to Jeff Ernst of Forrester Research, addressing “the B2B buying process isn’t about selling a product or service – it’s about demonstrating your ability
Twitter’s new partnership with Nielsen to provide Twitter Surveys – a service which will allow Twitter clients to tweet mini-polls, giving recipients the ability to
A recent study found that events are the most effective marketing method for generating demand with target accounts1. But if you ever have to deal
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
Prospect surveys may be easier to do than you think, and leveraging the results in a timely fashion can have a major impact on campaign
Nowadays, you must deliver the right message at just the right time, in order to get a prospect’s attention. If you deliver a solution message
A recent contact discovery and account penetration survey of Marketing Directors, VPs and CMOs found that almost 40% called their marketing efforts “Mission Impossible.” The
SimplyDIRECT recently surveyed marketing professionals within large software firms, and we learned a lot about the assumptions, desires and anxieties of this group. No question,
Traditionally, marketing has been tasked with producing BANT quality leads for key accounts. The individual identified is confirmed to have Budget, Authority, Need and Timeframe.
Web surveys offer marketers a multi-tool that can help their budgets go far, very far. You think you know them – the SurveyMonkey style surveys
Given that most marketing departments are under significant cost pressures, how can you make that process more efficient? Making a ton of calls, or sending
The most common misconception about lists, or marketing databases, is that they can be transformed into being clean and fresh… in a one-shot effort. In
Do you remember the line from Rudyard Kipling’s epic poem, “If”? “… if you can keep your head when all around you people are losing