Tighter Budgets Mean Need for Better Qualified Leads

With the focus this year of expense control, Fortune 100 companies look to SimplyDIRECT to provide Qualified Leads

Maynard, MA – March 5, 2010 – SimplyDIRECT continues to be the company that top corporations like IBM, Symantec, Computer Associates, and SAP look to in order to make the best use of reduced marketing budgets.

The latest IPA/BDO Bellwether survey published 18th January 2010 reveals that marketing spend fell for the ninth quarter running in Q4.  No longer are the marketing budgets unlimited.  Companies large and small have to use a more targeted approach to their marketing and lead generation.  These are the basics that SimplyDIRECT have always offered.

“Anyone can build you a database of names and numbers, what is important is determining if the list contains truly qualified leads for the sales team,” said Doug Barth, Founder of SimplyDIRECT. “We have focused on providing the highest quality databases with industry leading accuracy and survey-based lead generation that guarantees pre-qualified leads. This is why we are recognized by our clients for providing the highest return for their marketing dollars.”


About SimplyDIRECT Corporation
SimplyDIRECT is the leading marketing services company that identifies, engages and qualifies enterprise sales leads with maximum precision.  The offering includes survey-based lead generation, building targeted account databases, and cleaning and enhancing existing databases.  Many of the Fortune 100 companies are long-time clients of SimplyDIRECT.  Founded in 1996 and based in Maynard, Massachusetts the company is privately held.

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