SimplyDIRECT Finds Cure for Summertime Blues

August 29, 2007 – Sudbury, MA—Instead of the traditional summer slowdown in marketing activities, SimplyDIRECT is riding a tsunami of new assignments and new clients.

“Clearly, we’ve achieved critical mass,” explained company CEO Doug Barth. “Marketing departments have embraced our closed-loop approach to lead generation.” This approach integrates the custom-building of marketing databases, and the use of highly-specific on-line surveys to engage and qualify key decision-makers within target accounts.

“We felt we were at the right place – but apparently the wrong time – when we launched these offerings about ten years ago, “ Barth said. “Sure, we had happy clients, but the real growth has taken place just in the last three years. Marketing departments are learning the value of maintaining prospect lists and also taking advantage of the precision possible with many new e-marketing technologies.”

New or returning clients who are helping fuel SimplyDIRECT’s growth include:

  • Akamai
  • Accept
  • Big Fix
  • BlueRoads
  • BoxTone
  • CA
  • Hitachi Storage Systems
  • Meta Carta
  • SupportSoft
  • Veracode
  • Workday
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