March 16, 2006 – Sudbury, MA As often represents the strength of a company’s service offerings, SimplyDIRECT has been successful at retaining and growing key clients.
The marketing services the company offers are complementary, so it is no surprise that clients find continued value with integrating SimplyDIRECT’s components. “Think of it almost as a supply chain,” explained Doug Barth, the company president. “At one end is the database containing the names of all the key accounts and executives. Then we have our survey mechanism for engaging these contacts. Then we have lead nurturing services, so those who do opt-in will stay warm until they’re ready for harvesting.”
As a result, many of the company’s biggest clients return for add-on services. Among the clients who have been retained are the following:
- CA (formerly Computer Associates)
- Perot Systems
“Many clients acknowledge that they do a poor job of nurturing leads and prospects,” Barth continued. “And they have limited materials to offer them. Now our surveying system creates its own nurturing content. It is a very effective closed-loop design for budget-strapped marketing teams.”