Resources

Intelligent Sales Leads: Are you buying leads, or just a list?

How does your lead generation vendor define a "lead"?

On-Demand Data: The Most Accurate Data Possible

Are you confident your marketing data is up-to-date? Chances are it’s not, if the list you bought was developed prior to COVID-19.

Generate Leads in 5 Easy Steps

SimplyDIRECT can help you create a new path forward despite current market conditions. Learn how to generate leads in 5 easy steps.

Intent Data: Rocket Fuel

SimplyDirect Intent Informed Surveys generate more urgent leads. 2.5X more likely to respond “call now” or “email me now”.

Emerging Solutions Buying Trends: IT Service Management

Why do people buy an IT Service Management solution? What are they looking for from an ITSM vendor? As a sales research company, we’ve collected surveys from hundreds of professionals, asking them these questions. This thought leadership report is part of a series of sales intelligence guides, drawn from survey intelligence gathered on behalf of our clients who offer ITSM solutions.

Emerging Solutions Buying Trends: IAM

Does your sales team truly know how to sell tech solutions in a crowded market? This whitepaper is a compilation of the findings of 6 different Gatepoint Research surveys deployed to buyers of next generation IAM technology.

CASL Compliance: 6 Steps for Your Team

CASL Compliance: 6 steps for your team that are incredibly simple and remarkably direct.

Turbocharge Your Demand Gen Programs with Intent Data

What if you could quickly identify your best prospects and engage them when they are “intent” on purchasing a product or service like yours?

Download the SimplyDIRECT brief and see why “intent data” is a white-hot topic with marketers right now. Learn how you can leverage this actionable intelligence to shorten the sales cycle and deliver a better ROI for your marketing and sales efforts.

Content Mapping for Content Marketing

Sure, you need content. But how do you use it strategically to support your demand generation efforts?

Download this data-rich infographic for the latest thinking on content mapping—and how to directly tie content to your prospects and sales cycle. For example, did you know five articles on one topic are far more valuable than five articles on different topics?

Download the infographic to learn more. You’ll refer to it again and again when planning and executing your content strategy.

Account Based Marketing 2.0

Download this brief and learn how intent data can integrate with your Account Based Marketing (ABM) efforts.

Intent data lets you find prospects who are shopping for your products or services. Read how this powerful information can enhance your lead and demand generation efforts by targeting people actively on their journey.

Asymptotic Marketing

When it comes to relationship-building, trust is paramount—from trust, everything else flows. In the world of B2B marketing and sales, it can be generally said that you are either building trust or destroying it. In this manner, B2B marketers are uniquely positioned to powerfully shape and influence how prospective buyers view their brand.

Recharging Dormant Leads

These leads are apparent dead-ends, not engaging beyond their initial ‘opting-in’ when they self-identified by downloading a white paper, attending a webinar, or via other lead-nurturing tactics. In fact, Marketo cites that on average, between 25-50% of contacts on these lists fall into the ‘inactive’ category—people who “have raised their hand in the past, either through showing intent, engagement, or making a prior purchase.”

Big Data: A Top-of-the-Agenda Issue for Business Leaders

IT Security Trends for 2015: Gaining insight into the demand and the difficulties.

Buyers of IT security solutions are wrestling with a complex tradeoff between data security, customer expectations, and business innovation.

IT Security Trends for 2015: Gaining Insight into the Demand and the Difficulties

Buyers of IT security solutions are wrestling with a complex tradeoff between data security, customer expectations, and business innovation.

One of the most visible and highest-risk issues organizations face today is that of IT security. Meeting customer expectations demands business processes become increasingly digitized, while apps are developed to facilitate and enhance user engagement.

The Best of Inbound and Outbound

How can you reach your target buyers in today’s market, where they may be anywhere from two-thirds to 90% of the way through their journey before they reach out to you the vendor?

Read The Best of Inbound and Outbound to find out how leading companies are avoiding the problems of both inbound and outbound marketing by using surveys to engage their prospects with a unique, valued, and differentiated perspective.

Hair on Fire Marketing: A Myth?

The “new normal” doesn’t leave time for consuming marketing materials. Your audience is just trying to get through their day… addressing only the most pressing items on the to-do list. Clearing off their desk.

“Crazy busy” does not have to translate into “irrational” as long as your target is presented with a rational message, not hair-on-fire marketing.

Security Marketing Disconnect

In late 2015 account-based marketing firm, SimplyDIRECT, wanted to explore if marketing professionals within companies selling security solutions were “on the same page” as those IT executives who routinely buy security solutions. Seems simple enough, yes? The results were eye-opening!

Dreamforce Disconnect

What are your best lead sources?
Partners: 4%
Website: 55%
PPC: 11%
Email Blasts: 13%
Cold Calling: 5%
Events: 12%

Building Trust: Know Yourself & Your Audience

Has this ever happened to you? After work or on a weekend you run into a co-worker or client. And then, magically, the relationship is changed forever. “Oh, you like hockey, too?” or “I had no idea you were into Gaelic country pop!” Or even the mundane, “I didn’t know you shopped at Target!” You suddenly like them a bit more, trust them a bit more.

Research-Based Selling

Using Survey Intelligence for Sales Advantage
I get pitched by a lot of salespeople. A LOT. Many of them come unprepared, robotically explaining what they’re selling, instead of asking about my needs. The worst are those who don’t know anything about me or my company. It’s really insulting and ineffective.