October 8, 2004 – Sudbury , MA For SimplyDIRECT 2004 has, to date, been particularly gratifying with the return of many former clients. “It seems many have been in hibernation,” opined Doug Barth , president of SimplyDIRECT. “But there are other reasons, too. One client was very unhappy with the results of a lead generation program in 2003. Frankly, they expected magical leads, leads which would somehow accelerate their glacially long sales cycle. A year later, in 2004, this client came back, explaining that their analysis showed that our leads matured better and yielded a better ROI than any other source.”
Among the clients returning after an extended hiatus are Dun & Bradstreet, Ventaso, Relicore, Plumtree and Perot Systems.
“We enjoy every client,” said Barth. “Some projects are more challenging than others, but the people are great. When that call comes, a year or two after the initial or last engagement, it’s like reconnecting with an old friend.”