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Who We Are, How We Got Here Our operations team keeps our business and our customers’ deliverables on the cutting edge.

Nicole Goldstein, Senior Director of Operations, brings over a decade of experience in marketing operations and demand generation. Prior to joining SimplyDIRECT, she had the opportunity to hone her skills in brand marketing, marketing automation, and CRM operations with Randstad USA. When outside of work, she enjoys spending time with her kids and family, baking, watching movies, and singing karaoke. Ms. Goldstein holds a Bachelor of Science degree in Marketing from Quinnipiac University.

Julia Hoggins, Senior Marketing Operations Manager, brings a background in marketing and corporate communications to SimplyDIRECT. Julia adds a unique set of skills in creative design to the operations team. Before joining, Julia worked in the civil engineering industry specializing in channel marketing and campaign management. She holds a BA in Corporate and Organizational Communication and minor in Marketing from Framingham State University. Outside of work, Julia enjoys spending her time with friends and family, going on adventures with her rescue pup, and hitting the golf course.

Lauren Sheehan, Marketing Operations Manager, joined the SimplyDIRECT team in May of 2018 after starting as an intern. With a past in retail marketing services, she brings an attention to detail that is key when it comes to handling campaign data. Lauren graduated from Salisbury University with a degree in Communications and studies in Marketing. Outside of work, Lauren sits on two nonprofit Boards of Directors and helps to spearhead marketing and operational initiatives within both organizations.

Elissa MacEwen, Marketing Operations Manager, brings a 17-year track record demonstrating strong analytical and problem solving skills, computer proficiency and attention to detail. Outstanding success in follow through with executing projects from inception to completion. When not at work she enjoys time with her two children, her husband and taking her German Shepherd on many long walks.

Samina Najmudeen, Marketing Operations Coordinator, brings a fresh perspective to the SimplyDIRECT team having joined upon graduating from Northeastern University. With a degree in economics and entrepreneurship, she brings experience from her co-ops in brand marketing and marketing operations in the retail and software industry respectively. Outside of work, she enjoys outdoor activities, cooking new foods and spending quality time with her friends and family.