Search results for: ABM

Support Your ABM Campaign with a Research-Based Survey — Five Key Steps

When you take an account-based marketing (ABM) approach, you’re looking at each individual target account as its own highly specialized marketing opportunity. This might seem like a daunting task and it is for many organizations, which is why they count…
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Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing

Taking ABM to the next level

“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So says Gartner, Inc. in a press release earlier this year, following up its marketing personalization…
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Building the (Near) Perfect Database

Database Accuracy

You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going back to using direct mail to engage your customers and prospects, especially after experiencing the…
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Persona Creation for More Targeted Prospecting

Persona creation for more targeted prospecting

ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.

Make market segmentation more meaningful with psychographics

Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart from your competitors, though, because while it might take a little digging or research, almost…
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Direct Mail

Lead Generation

B2B marketing: targeting the intersection of your offering and your audience’s needs

B2B Marketing: targeting the intersection of your offering and your audience’s needs

According to, “it’s important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. In consumer marketing, an effective advertisement can be blasted out over wide channels, and a percentage of consumers will be…
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Intent-Driven Marketing

A Crash Course in Account-Based Marketing Website Metrics

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of…
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Steal These 4 Tactics for Your Account-Based Marketing Strategy

B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus on the entity you’re trying to convert. But generic, scripted marketing campaigns won’t help you…
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