As the number of database and list providers increase, SimplyDIRECT continues to lead with the highest accuracy

Maynard, MA – August 18, 2010 – SimplyDIRECT was once again recognized by its Fortune 100 clients as providing not only the highest level of database accuracy, but also for providing the greatest value for each marketing dollar spent.

In a recent Harvard Business School survey it was discovered that over 80% of leads generated by marketing departments and marketing programs are never followed up on by the sales organization.  This is due in part to what has historically been poor quality leads provided by low cost list generating firms.

“Nothing is worse than following up on a marketing generated lead only to be told you have the wrong person, wrong department or wrong number,” said Lisa Vitale, President of SimplyDIRECT. “We strive to not only offer a competitive price for the marketing investment, but to offer the highest accuracy in the industry.  Having our clients recognize us for both accuracy and value is the greatest compliment we could receive.”

About SimplyDIRECT Corporation
SimplyDIRECT is the leading marketing services company that identifies, engages and qualifies enterprise sales leads with maximum precision.  The offering includes survey-based lead generation, building targeted account databases, and cleaning and enhancing existing databases.  Many of the Fortune 100 companies are long-time clients of SimplyDIRECT.  Founded in 1996 and based in Maynard, Massachusetts the company is privately held.

With the focus this year of expense control, Fortune 100 companies look to SimplyDIRECT to provide Qualified Leads

Maynard, MA – March 5, 2010 – SimplyDIRECT continues to be the company that top corporations like IBM, Symantec, Computer Associates, and SAP look to in order to make the best use of reduced marketing budgets.

The latest IPA/BDO Bellwether survey published 18th January 2010 reveals that marketing spend fell for the ninth quarter running in Q4.  No longer are the marketing budgets unlimited.  Companies large and small have to use a more targeted approach to their marketing and lead generation.  These are the basics that SimplyDIRECT have always offered.

“Anyone can build you a database of names and numbers, what is important is determining if the list contains truly qualified leads for the sales team,” said Doug Barth, Founder of SimplyDIRECT. “We have focused on providing the highest quality databases with industry leading accuracy and survey-based lead generation that guarantees pre-qualified leads. This is why we are recognized by our clients for providing the highest return for their marketing dollars.”

About SimplyDIRECT Corporation
SimplyDIRECT is the leading marketing services company that identifies, engages and qualifies enterprise sales leads with maximum precision.  The offering includes survey-based lead generation, building targeted account databases, and cleaning and enhancing existing databases.  Many of the Fortune 100 companies are long-time clients of SimplyDIRECT.  Founded in 1996 and based in Maynard, Massachusetts the company is privately held.

December 10 2009 – Maynard, MA SimplyDIRECT is experiencing solid growth and will end 2009 with record revenue. “It seems to really come down to three things, explained Lisa Vitale, SimplyDIRECT’s president.

Accountability: Marketers have to be more careful than ever to ensure their marketing investments yield a return. SimplyDIRECT has always guaranteed response rates to its campaigns, as well as accuracy on the lists it develops. Vitale provides context: “That’s heresy to most marketing firms, a guarantee of both quality and quantity.”

Trend toward Account-Based Marketing: “Boiling the ocean” is an unaffordable approach. SimplyDIRECT has always been about marketing just to the accounts and individuals that matter. “Most sales teams already have identified their ‘wish list’ of accounts,” Vitale said. “Why not market only to them instead of broadcasting your message or offer to companies that will never buy or you don’t even want as clients?”

Trust: For 13 years, SimplyDIRECT has carefully built a reputation of being a trustworthy partner. When your job is on the line, you go with vendors who’ve never let you down.

“The individuals we work with today have been with us for years. Our first clients are still with us today, “Vitale said.

SimplyDIRECT is enjoying its best year. Whether it is new clients confidently trying the account-based marketing approach, or existing clients that have been with us for 13 years, they all depend on SimplyDIRECT.

About SimplyDIRECT Inc.

SimplyDIRECT is a marketing services firm that helps clients identify, engage and qualify prospects with maximum precision. Its offerings include survey-based lead generation, building target account databases and cleaning and enhancing inquiries and leads. Founded in 1996 and based in Maynard, Massachusetts the company is privately held.